User experience + content design tools

​These are the most common ways I help businesses focus on user experience and content objectives. Although some elements may repeat—for example, competitive research—the evaluation differs at each step, according to the need. 
Business needs
Research types
Deliverables
UX strategy
  • Stakeholder conversations
  • Competitive research
  • Trend research
  • ​​Mental models
  • Journey map content
  • Personas
  • User profiles (i.e., personas with a digital POV)
UX writing
  • Stakeholder conversations
  • Competitive research
  • Trend research​
  • User research via surveys, focus groups, interviews, etc.​
  • UI/UX & Copy testing​
  • Human-centered experience & usability concepts​
  • Navigation, taxonomy & metadata
  • Task / user flows
  • Form design & instructions
  • Error messages & alerts
  • Help & FAQ content
  • Integrated SEO keywords​
Content strategy
  • Content data analysis 
  • Content audit
  • Stakeholder conversations
  • Competitive research
  • Trend research
  • User research via surveys, focus groups, interviews, etc.​
  • Current best practice
  • Content goals
  • Content organization
  • Marketing personas
  • Editorial strategy aligned to business objectives
  • Recommend types of content, how/when to use subheads, images, videos, etc.
  • Messaging strategy that provides detailed direction for writers
  • Defined content templates (e.g., 1: Every blog posts has a headline, subhead, & button, or 2: Every video uses infographics to support script)​
Product naming
  • Stakeholder conversations
  • Competitive research
  • Trend research
  • 2–3 suggested product names for exploration
  • Vocabulary for each name
  • Show how name works through feature-set / brand family​​
Copywriting
  • Stakeholder conversations
  • Competitive research
  • Trend research​
  • Headlines & intro blurbs
  • General app / website content 
  • Brand messaging
  • Video scripts
  • Articles
  • Blog posts
  • Social posts
  • Marketing / advertising concepts & copy
​Style guides
  • Content audit
  • Current best practices​
  • Defined grammatical style
  • Voice & tone—with examples
  • Overall editorial guidelines​
  • Content for design & UX style guides
Editorial calendars
  • Stakeholder conversations
  • Competitive research
  • Trend research​
  • Schedule of editorial themes
  • Detailed outline for blog posts, articles, social content, and email campaigns
Training materials
  • Stakeholder conversations
  • Current best practices
  • Instructional copy
  • User guides
  • Video tutorials